As the Director of Marketing at OneAscent, Samantha oversees OneAscent’s comprehensive marketing strategy and leads a growing team across content, digital, events, design, and advisor marketing. She is passionate about building strong brands and processes, equipping advisors with effective tools and resources, and driving growth by amplifying OneAscent’s values-aligned mission in the marketplace.

Samantha holds both a Bachelor of Science and a Master’s in Marketing from The University of Alabama. In 2022, she further advanced her career by completing the Chief Marketing Officer Institute Executive Development Program, where she gained advanced training in executive leadership and marketing innovation.

Before joining OneAscent, Samantha served as Senior Vice President of Marketing at Main Street, Inc., a financial services company, where she led strategic marketing initiatives that fueled measurable growth. She also spent over a decade in senior leadership at a national direct marketing firm, where she deepened her expertise in marketing strategy, market analytics, and client acquisition.

Residing in Birmingham, AL, Samantha cherishes time with her husband of more than 15 years and their three sons. She is also actively involved in her community through Christian Life Church, where she serves on the children’s ministry team. On weekends, you can usually find the Vance family cheering on their boys at the soccer fields.